Customer Relationship Management (CRM) is an advanced business strategy and technology solution designed to strengthen relationships between companies and their customers. It enables organizations to manage, track, and analyze customer interactions throughout the entire lifecycle — from lead generation to after-sales support. A CRM system centralizes all customer data, making it easily accessible to sales, marketing, and support teams for improved collaboration and decision-making. By automating processes such as follow-ups, reporting, and lead tracking, CRM helps businesses boost productivity and enhance the overall customer experience. Modern CRM platforms leverage data analytics and artificial intelligence to provide insights into customer behavior, preferences, and buying patterns, allowing organizations to deliver personalized communication and targeted marketing campaigns.